FAQs

1. Is Signature Broadcasting Group, LLC Veteran - Minority Owned?

   • Yes, Signature Broadcasting Group, LLC. is registered with the state of Texas and it’s jurisdictions, as a Veteran, Minority-Owned small business.

2. How long has Hot KSRS-DB Jamz been on the air?

   • Signature Broadcasting Group, LLC is a new digital broadcast station that originated on the air January 2021. Headquartered in El Paso, West Texas.

3. What is the percentage of internet radio listeners?

   • According to Radio Statistics – Statista.com, the reach of online radio in the United States has increased sharply in the last decade, with 67 percent of the U.S. population having listened to the online radio in the past month in 2019, compared to 27 percent ten years previously. Weekly online radio consumption among U.S. listeners has also increased, growing from 12 percent in 2007 to 60 percent in 2019.

4. Why should I choose to advertise on a digital broadcast radio station?

   • Radio sells everywhere and is the only true mobile medium. No matter where you are, radio is there…in the car, at work, at home. It’s a companion that can travel with you wherever you go 24/7.

   • Newspaper and TV ads are costly, but radio advertising is an affordable, efficient and effective way to reach a large consumer market with frequency. It enables you to target your market by choosing programming that is a match to your customer’s interest.

   • Radio ads are front and center in the listener’s attention span. They don’t get lost inside of magazine covers, website pages, or television commercials. Radio ads are emotionally impactful because they reach the mind of the listener with more frequency and personality: someone is actually talking to you!

5. How do people know about Hot KSRS-DB Jamz?

   • Hot KSRS-DB Jamz is a subsidiary of Signature Broadcasting Group, LLC. and is promoted via Facebook, Instagram, and Twitter, local print media outlets spanning Western Texas and Southern New Mexico.

   • Hot KSRS-DB Jamz can be easily downloaded, for free, from the Apple App Store, get it on the Google Play store and via the Amazon Alexa skill set.

6. Does Hot KSRS-DB Jamz offer packaged advertising rates?

   • Yes, Hot KSRS-DB Jamz offers a variety of advertising options that allow you to choose between advertising script plans (in-house or create your own), the commercial length (30-seconds or 60-seconds), the number of spots/hour/day and week, and the programming time you want to advertise. Based upon the number of ads sponsored, discounts are available.

7. Can Hot KSRS-DB Jamz assist me with producing my ads?

   • Yes, Hot KSRS-DB offers full-service branded advertising production services. Our marketing team can develop your ads, script your ads, provide voice-overs for your ads, and determine the best drive-times to air your ads.

8. How frequently can my ad run?

   • Hot KSRS-DB Jamz works with our customers to provide a daily and weekly schedule of advertising options that best suit your organizational goals. We track our listener base, age groups, average listening time, and demographics of our listeners in order to best align your business offerings with a matched target audience. In addition, our option of program sponsorship (before and after specific programming) serves to increase brand recognition.

9. What age groups does Hot KSRS-DB Jamz reach?

   • Hot KSRS-DB Radio plays the most popular “Jamz”, packaged with imaging that captures a youthful spirit.  Our listeners’ vary in scope contingent on the type of programming they enjoy. [SEE BELOW]